For the last 17 years, Allsee has been at the forefront of the digital signage industry, consistently supporting our partners with unwavering dedication. Following the announcement earlier this year from Samsung about the launch of its brand new VXT platform, a debate about the relationship between hardware manufacturers and software platforms within the digital signage industry has ignited.

Instead of viewing software partners as competitors, Allsee’s goal is to help them thrive, recognising that their success naturally contributes to our own. That’s one of the key reasons that our digital signage displays run on Android, so developers can use the free, open-source operating system to create their own software to sell with our displays. This means there are a range of third-party digital signage CMS that can reliably run on our displays to suit our digital signage partners. Allsee has a long history of actively collaborating with different digital signage partners to sell our range of digital signage solutions. One of these partners is Eclipse Digital Media who deploy embed signage CMS on Allsee displays. Director Colin Thody had the following to add:

“Although we have been partnered with Allsee for over 11 years, our go-to supplier for displays was always Samsung to run the digital signage CMS embed signage. In recent years we’ve witnessed a decline in quality of both technical and commercial support offered by Samsung, not to mention the launch of their own end-user targeted software, effectively becoming a competitor for certain projects. Allsee on the other hand, have become a much larger player in the UK market, offering high quality, reliable displays at affordable prices along with outstanding technical support! This has made the overall Allsee offering a much stronger proposition than that offered by Samsung, and as such we’re doing more and more business together.”

Allsee’s own CMS, My Signage Portal, was made to give our reseller partners who did not have their own signage software, a solution to offer customers. Allsee has not and will never turn its back on partners who provide their own software. An active marketplace for signage software ultimately allows for more choice for customers which we greatly encourage. That is why during the quality control checks we do at our warehouse before every screen is sent out, we allow for third party software to be installed and pre-configured. So, the partner can be confident a screen is sent out with their software fully tested and operational and the end user receives their screen ready to go out of the box. Further changes on the horizon for Allsee include updating the Android version of our displays to an industry leading Android 14. Our longstanding policies have meant the Android version on our screens has lagged behind modern versions, however more partners as of late have been requesting much more recent versions of Android to develop their software on. This shift in our policies is at the behest of our partners, such is the relationship we have with them.

A large part of the success Allsee has built over the last 17 years has been combining our outstanding digital signage hardware with superior signage software provided by our many partners. At a time when big players are looking to consolidate market share, Allsee remains dedicated to supporting rather than competing with our partners.