You would be seriously mistaken to think that touch screen digital signage is just another marketing novelty. Touch screen displays provide the opportunity for something that will become increasingly important to digital signage in the coming years; interactivity. The average consumer’s life is shaped by screens and interactivity, from using the office computer and watching… Read More
In the modern digital world of screen culture that we find ourselves in it is no surprise that now even the largest Quick Service Restaurants (QSRs) are converting from static back lit to digital menu boards. Last year Burger King deployed digital menu boards across London and Birmingham locations, resulting in a 63% rise in… Read More
Ironically, the topic of “sunlight readable” LCD panels is a cloudy one. Many digital signage companies claim to have digital signage solutions that can be clearly readable in direct sunlight, but this article explores this claim and analyses what “sunlight readable” actually means. Key Terms Before an objective view can be taken on this subject… Read More
It seems that digital media taking over from print a little more every day, so maybe we should explore if print really is dead, and if so what impact is digital signage having on its demise. For the past number of years the term “print is dead” has been thrown around a lot in every… Read More
The digital signage sector is generally considered an advertisement driven industry; however as a display medium it is equally suited to information dissemination. This article considers these alternative uses of digital signage and its usefulness. Although Digital Advertising Displays by their very name are predominately used in advertising, the possible applications and options for digital… Read More
When introducing new people to the world of digital signage I often get asked the question, “Can’t I just use a TV?”, and the simple answer is always, “Not if you want to gain the maximum benefit from your investment”. So just what are the differences and what benefits do commercial displays give and how… Read More
OEMs exist in most industries and digital signage is no exception. The versatility of the products and the size of the markets make this an attractive industry for manufactures. Allsee Technologies is an original equipment manufacturer for LCD displays directed at the digital signage market. These products have a number of uses from displaying images… Read More
Digital signage was once thought of as being a high end luxury item that only large corporate chains could afford to utilise. This is no longer the case. The rising use of digital signage by small and medium sized companies can be attributed to many factors. Falling equipment costs, increased awareness and a realisation of… Read More
