In an overcrowded fast food industry, outlets are looking for new, exciting and cost effective ways to market their products and digital signage displays are the answer. Backlit menu boards traditionally used by most independent takeaway and fast food chains are being overshadowed by a new alluring means of displaying menus. Digital signage is now… Read More
Becoming more environmentally aware is essential for any modern business that is why it benefits everyone to consider digital signage screens. Using digital signage screens can offer many advantages over conventional static printed signage. Exceptional design, marketing skills and resources associated with large corporate budgets are required to captivate potential customers with traditional static signage.… Read More
Digital signage solutions take many different forms, helping advertisers and businesses captivate their target audience in fresh and enticing ways. One location that digital signage solutions are being effectively utilised is the corporate environment for internal communications. For this application digital signage can be incredibly successful in getting employees to take note of company information.… Read More
Digital signage displays are most commonly used for advertisement based applications; however they can be utilised in many other ways. This article considers the alternative uses of digital signage displays and their usefulness. While digital signage displays are largely used for advertising, the possible applications and options for digital signage do not end there. The… Read More
Digital signage solutions can offer many benefits over traditional static signage but even here content is king. Good content can convey the spirit and essence of a product or brand but great content can define it. However, there is a role that the physical hardware can perform in marketing the brand. Everything that the consumer… Read More
Reaching your customers while they are in a static location is a very good way to promote offers and provide information. The in-store coffee shop is one place that John Lewis has used a digital advertising solution to both inform and engage. Allsee Technologies recently announced that one of their digital signage solutions has been… Read More
Picture the staff notice board, full of old literature, scruffy notes and generally overcrowded and overlooked. Now imagine a network of digital displays, transmitting relevant company information in a way that gets noticed. Allsee Technologies worked along side a major digital content management company to provide an internal communication network for Air BP, the specialised… Read More
The digital out of home industry is currently renowned for being extremely fragmented in terms of hardware, software and their capabilities. It seems that every digital signage media player and plug and play solution supports different media formats. Until there is some sort of agreed industry standard, distributors and end users alike must first understand… Read More
