With the digital signage revolution well underway and the price of touch screens falling year on year, important questions for marketers have emerged; when does a digital signage project need to be interactive and in which scenarios are touch screens most effective? Digital signage is widely recognized as being the most effective and noticeable means… Read More
Digital signage was once thought of as being a high end luxury item that only large corporate chains could afford to utilise. This is no longer the case. The rising use of digital signage by small and medium sized companies can be attributed to many factors. Falling equipment costs, increased awareness and a realisation of… Read More
Reaching your customers while they are in a static location is a very good way to promote offers and provide information. The in-store coffee shop is one place that John Lewis has used a digital advertising solution to both inform and engage. Allsee Technologies recently announced that one of their digital signage solutions has been… Read More
