Creating fresh and original Digital Signage content is a key way to keep your audience engaged.  Generating your own content and then regularly updating it allows your Digital Signage to fulfil its potential and not leave spectators bored. Original content creation isn’t that difficult either; absolutely anyone can do it. You don’t need to spend thousands on fancy photo software or overpriced designers. Here is how you can do it.

The first step to creating your own content is to decide what program you are going to use. We recommend using Microsoft PowerPoint. Easily accessible at no cost on most computers this software can allow you to design professional looking Digital Signage content. No fancy technical or art degrees are needed for this job. As this video below explains it is so simple to create your own content in PowerPoint. Our Network Digital Signage displays even allow you to directly upload your Microsoft PowerPoint file to the CMS to make the process as stress free as possible.

So now you have the tools to create your content this is not the end. There is now a lot of thought that needs to be put into what your content is going to look like. The first thing to think about is how to make sure your content is relevant to its audience. What do the people who are going to be viewing this screen care about? If they are shoppers for example they might care about certain promotions and sales. If they are diners they might want to know nutritional information about certain meals. Digital Signage scheduling software allows you to take this to another level by allowing you to programme your content for specific times and dates so you can really target the right audience. This is extremely handy for food establishments who can display a breakfast menu in the morning and a dinner menu in the evening for example.

Good Digital Signage content informs its viewers. Great Digital Signage content motivates your audience into doing something that will benefit both of you in the end. Try and tempt customers into action whether it is buying your new product, visiting a specific website or grabbing that bargain before the latest deal ends.

One way to prevent your content from looking homemade is by making sure that it is the correct size and aspect ratio. Ugly black borders around your content can instantly detract from your message and result in a display that isn’t full screen. You need to make sure that your content is the correct aspect ratio and exactly the correct size. The standard resolution for Digital Signage displays is 1920×1080 and the content needs to be exactly this size. Oversized or too small the content will appear distorted or pixelated on screen.

You don’t need to spend money to create great Digital Signage content. If however you do have a budget, Network Digital Signage solutions can open up more features to create more engaging content. From multiple media zones to being able to update your screen over the internet there are a lot of benefits. You can also insert webpages, live tv zones and scrolling text bars right into your templates.

Make content that your viewers want to look at. Digital Signage is now so accessible it is possible for everyone to create their own amazing content for free. Digital Signage can allow you to achieve a lot with your content. The only limit with content is your imagination.

Tom Rock

Tom Rock is a Marketing Manager for Allsee Technologies. His background is in Digital Signage and Graphic Design.